What is customer journey mapping3/17/2024 This, in turn, helps you gain insight into where you should be focusing your KPIs, as well as the relevant metrics to track them.On the surface, customer journeys may seem simple – you offer a product and they buy it. Insights from your buyer persona analysis will offer clarity around how your buyers search for information. How Do I Know if I’ve Been Successful at Optimizing the Online Customer Journey? In your lead form, ask how your prospects heard about you to get more insight since your website probably wasn’t their first stop. If you can’t track those points through your technology, you can still get at it the old-fashioned way-by asking. There is a lot of activity that happens between those two points. The problem, as was illustrated with the complex customer journeys, is that the first and the last touch are often just a minor piece of the puzzle. Relying on the “Easy” Data: If you don’t address the two points above, it’s likely you are going to rely on the “easy” data-whatever it is easiest to track through first and last touch attribution.Assess your technology needs to find where you may need more integrations to make your data digestible. Address this by hiring data-driven talent and training your existing team to know how to access and analyze your company’s data. One significant issue is that almost 47% of companies cite data silos as their biggest challenge.
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